Principle

Save the cancellation route when you subscribe

Exit friction is part of the purchase decision.

When it fits

  • A free trial or recurring service is easy to start but the future cancellation path is unknown.

When to avoid it

  • If a seller violates applicable consumer law, use the appropriate local consumer-protection route; this card does not define legal rights.

Why it matters

At signup, record where cancellation is performed and whether it requires web, app, email or another method. Put the path beside the renewal date. This turns future cancellation from a search task into a one-step decision and exposes services whose exit process is unusually opaque.

An example

Store the exact account-settings page next to a trial reminder instead of searching support forums on the final day.

Check your result

Future-you can reach the manage/cancel action without reconstructing the signup process.

Keep this limit in mind

  • If a seller violates applicable consumer law, use the appropriate local consumer-protection route; this card does not define legal rights.

Evidence and sources

Supports

FTC guidance emphasizes cancellation mechanisms and advises consumers to understand auto-renewal terms and renewal notices.

If a seller violates applicable consumer law, use the appropriate local consumer-protection route; this card does not define legal rights.

Getting In and Out of Free Trials, Auto-Renewals, and Negative Option Subscriptions · See source record

All sources (1)