Collection

Question the shortcut behind a judgment

Four distinctions for examining outcomes, familiar choices, object uses and memorable examples.

Explore in any order.

What’s included

4 concepts

4 ideas

Outcome bias

A lucky result can make a poor decision look much smarter than it was.

The current option gets home-field advantage.

A familiar label can hide a useful property.

What comes to mind first is not always what happens most.