Protocol
Write the learning question before the interview question
The sentence you ask is not the same thing as the thing you need to learn.
When it fits
- You are about to ask someone questions but have not stated what decision-relevant uncertainty the conversation should reduce.
When to avoid it
- Exploratory research can have broader learning goals; do not invent a fake decision merely to satisfy the template.
Why it matters
Write the learning question first: the uncertainty that matters. Then design several neutral prompts that could reveal it from different angles. This prevents a convenient interview script from silently replacing the real research objective.
Steps
- You can explain how a plausible answer would change a decision or next investigation.
An example
Instead of starting with 'Would reminders help?', write 'What currently causes users to miss the handoff?' and ask about the last real handoff.
Check your result
You can explain how a plausible answer would change a decision or next investigation.
Keep this limit in mind
- Exploratory research can have broader learning goals; do not invent a fake decision merely to satisfy the template.
Connected ideas
Use beforeAsk for the last real example before asking for the usual process
Evidence and sources
GOV.UK research guidance treats research questions as what the team needs to learn, which can differ from the literal questions asked to participants.
The distinction is a planning device, not a formal scientific taxonomy.
Capturing research questions · Capturing and prioritising research questions
GOV.UK planning guidance recommends clear, actionable research objectives linked to assumptions and information needed for upcoming decisions.
Some exploratory work legitimately starts without a single immediate decision.
Plan a round of user research · Research objectives and assumptions